
GMS provides an assessment of client’s needs and then develops a custom service plan to ensure that their goals are met in a timely and cost effective manner. We provide executive management and project management to ensure effective execution at each phase of the process.
Our clients come to us at various stages of their product lifecycle and business development. Some are at the concept stage while others are established family companies that span generations. We work with each client to assess where they are and what they need. Our clients appreciate our dedication, depth of knowledge, honest feedback and commitment to helping them accomplish their goals.
We provide expertise in the following areas:
Product Development & Brand Launches
- Concept development
- Market research: promotion, packaging, pricing, product and trade buyer feedback
- Production sourcing
- Package design management
- Brand management & strategy
Market Entry Strategy & Execution
- Detailed launch plans
- Market selections & timing
- Import, distribution & supply chain selection and management
- Launch strategy & execution
Business & Financial Planning
- Strategic planning
- Business & executive plans
- Financial planning
- Sales & cost projections by market
- Fundraising
- Strategic partnerships
- Executive management teams and board advisory
Sales & Marketing
- Brand Ambassadors
- Sales promotion planning & execution
- Sales material planning, production & management – distributor, retail & consumer
- Web site management
- Online Social strategy & execution
- Press kit creation
- Trade & consumer press management
- Event planning & execution
- Strategic partnerships
- Market segmentation strategy
- Trade seeding